In the early 2000 our founder went out on a potential client call as an unknown consulting firm with no references. Few hours later they were a client. The reason identified by the new client was simple: “We see you are not here to sell, you are here to serve and you have our best interest at heart!” And so the idea of Amiveris was born. A merger of two Latin words “Amicus” and “Veritas” forming the name and the mission – to be a true friend to whoever we serve.
An East Coast consulting company wasn’t warm to our recommendation of creating a training offering until we proved how training, aside from being a great revenue source, was an even better one as a door opener to consulting. They listened and the new approach resulted in more than $2,000,000 of new consulting business. Not “traditional” marketing but that’s what we do.
Here’s another non-traditional but true to our name example. A web company wanted to launch a training division and after doing our evaluation we recommended against it. Based on their expertise and what it would take for the division to be successful in B2B and B2C environments it didn’t make sense. They ultimately decided to focus on their core business and while we didn’t get to help them with marketing we feel we did right by them.